What is phishing, and how do I spot it?

Fake emails, texts and calls that try to trick you. Here are the tell-tale signs and what to do.

โฑ 5 min read ยท โ–ถ 1:08 video
The short version

Phishing is a message pretending to be someone you trust so you'll click a link, open a file, send money or hand over a password. The biggest giveaway is pressure. When a message rushes you, slow down and check it a different way.

What it is

Phishing (pronounced "fishing") is when a scammer sends bait and waits for someone to bite. The message looks like it's from your bank, a delivery company, Microsoft, a coworker or even your boss. The goal is to get you to:

  • type your password into a fake login page,
  • open an attachment that installs malware,
  • pay a fake invoice, send gift cards, or change someone's bank details.

It comes in a few flavors: by text it's called smishing, by phone it's "vishing," and when it's carefully tailored to one person it's "spear phishing."

The warning signs

  • Urgency or fear: "Your account will be closed today," "Payment failed," "I need this done in the next hour."
  • A sender that's almost right: look at the actual email address, not just the name. support@micros0ft-help.com is not Microsoft.
  • Links that don't go where they say: on a computer, hover over a link to preview the real address. On a phone, press and hold.
  • Unusual requests: gift cards, wire transfers, "updated" bank details, or a password reset you didn't ask for.
  • Unexpected attachments, especially "invoices," "voicemails" or shared documents you weren't expecting.
  • Something just feels off: odd greeting, a strange tone for that person, or a request out of the blue.
Good habit: never use the link or phone number in the message to check it. Open the app yourself, type the website address yourself, or call a number you already know.

What to do with a suspicious message

  1. Don't click, reply or open attachments.
  2. Verify another way. Call the person or company using a number you already have.
  3. Report it. In Outlook and Gmail, use the built-in "Report" or "Report phishing" option. In the US you can forward scam texts to 7726 (spells "SPAM") for most carriers, and report fraud to the FTC at reportfraud.ftc.gov.
  4. Delete it.

"I already clicked." Now what?

Don't panic, and don't hide it. Acting quickly matters more than anything else.

  • If you entered a password, change it right away (and anywhere else you used the same one).
  • Turn on two-factor authentication if it isn't already on.
  • If it was a work account, tell your IT person or provider now. They'd much rather hear it in five minutes than five days.
  • If money or bank details were involved, call your bank using the number on the back of your card.

Test yourself: play Scam or Legit?, a quick free game.